KromaLoop
On-brand social content for a whole roster of clients, generated and scheduled without a designer in the loop for every post.
One workspace, many brands.
KromaLoop is built for the agency case rather than the single-brand case. An agency has one workspace; each client is a project inside it, with its own voice, palette and facts. The pipeline runs generate, review, approve, schedule — and publishes to Instagram, Facebook and TikTok.
Generation is easy. Staying on brand across ten clients is not.
Anything can produce a social post now. The difficulty for an agency is that the output has to be right for a specific client — their colours, their tone, their claims — and it has to stay right across hundreds of posts and several people, none of whom will catch every drift.
There was a second, self-imposed constraint. Tools in this category converge on the same look: dark template chrome, glassmorphism, a neon accent, a row of oversized metrics that mean nothing. I wanted this to read as an operator's instrument rather than a product screenshot, which meant explicitly ruling those defaults out at the start rather than discovering them later.
The brand is the source of truth, and the queue never lies.
Setup starts from the client's own website: KromaLoop reads it and pulls the palette, the fonts, the logo and the voice into a brand record. Everything generated afterwards is bound to that record, with accuracy guardrails it cannot cross — so the system has something specific to be faithful to rather than a general instruction to be on brand.
The other principle is that scheduling states are always honest. A post is drafted, approved, queued or published, and the interface says which — no indefinite spinner, no ambiguity about whether something actually went out. For a person answerable to a client for what appeared on their feed, that is the feature.
Running, and publishing to all three networks.
The platform is built and operating end to end: a brand is ingested from a URL, content is generated against it, a human approves, and posts publish on schedule to Instagram, Facebook and TikTok.
It currently runs on an internal environment rather than a public production domain, so there is no link here yet — the screenshots are the real product.
