eBeauty Asia
I co-founded eBeauty Asia and designed its branding, design system and web app, a booking platform where users find beauty services at great deals.
A startup, from brand to booking flow.
eBeauty Asia set out to make quality beauty services easy to discover and book at fair prices. As co-founder and designer, I owned the whole product surface: the brand identity, the design system, the front-end, and the motion that gave the young company a confident, trustworthy feel.
Earn trust fast, make booking effortless.
Booking beauty services online means trusting a stranger with your time and your face. The product had to feel credible from the first screen and make finding a deal and booking it genuinely quick. I built a reusable design system so a small team could ship consistently, and designed a booking flow that stayed short even as the catalogue grew.




A full brand and product, built from zero.
eBeauty Asia launched with a coherent identity, a working design system and a booking web app, all shaped in-house as a founding team.
[ADD DETAIL — e.g. users, bookings, partner salons, or what you learned as a founder]