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Booking web app Co-founder

eBeauty Asia

I co-founded eBeauty Asia and designed its branding, design system and web app, a booking platform where users find beauty services at great deals.

eBeauty Asia booking app
Role
Co-founder · Web Design, Design System, Branding, Front-End, Motion
Timeline
October 2019 · 4 months
Industry
Hospitality & Service
Tools
Figma, Miro, Photoshop, Illustrator, After Effects
01 — Overview

A startup, from brand to booking flow.

eBeauty Asia set out to make quality beauty services easy to discover and book at fair prices. As co-founder and designer, I owned the whole product surface: the brand identity, the design system, the front-end, and the motion that gave the young company a confident, trustworthy feel.

02 — Problem & approach

Earn trust fast, make booking effortless.

Booking beauty services online means trusting a stranger with your time and your face. The product had to feel credible from the first screen and make finding a deal and booking it genuinely quick. I built a reusable design system so a small team could ship consistently, and designed a booking flow that stayed short even as the catalogue grew.

03 — Outcome

A full brand and product, built from zero.

eBeauty Asia launched with a coherent identity, a working design system and a booking web app, all shaped in-house as a founding team.

[ADD DETAIL — e.g. users, bookings, partner salons, or what you learned as a founder]