Overhand Fitness
I helped Overhand Fitness create a gamified workout experience for Shanghai gyms and events including Adidas Republic of Sports, Nike Superworkshop and ChinaFIT.
Turning a workout into a game.
Overhand Fitness ran gamified workout experiences at some of Shanghai's biggest fitness events, alongside brands like Adidas Republic of Sports, Nike Superworkshop and ChinaFIT. I shaped the visual world of that experience: the design system, the on-screen visuals and the edited video that set the energy on the floor.
High energy, brand-ready, screen to floor.
Events like these live or die on atmosphere. I built a bold visual system that read from across a crowded room, held up next to global sports brands, and carried through from screens to motion graphics and edited hype video, all produced across Photoshop, Illustrator, Blender and After Effects.
A visual identity that held its own at brand-name events.
The experience shipped across major Shanghai fitness events with a consistent, high-energy identity.
[ADD DETAIL — e.g. events run, attendance, or brand partners' response]
